Sports is where millions of Americans already agree the body matters. Health brands have been kept on the sideline, as a logo. Superfan Health exists to bring them onto the field — compliantly, and with the results counted.
We help healthcare marketers decide whether sports can solve a business problem, where in sports the opportunity lives, and how to build the partnership and experience that makes it real. We turn sports fans into educated consumers.
In 2025, major American leagues began accepting health-brand partners. Each deal was negotiated on its own, with no specialist, no shared approach to compliance and little real measurement.
Sports properties know how to sell to beer, trucks and insurance. Pharmaceutical teams know how to educate consumers while remaining FDA compliant. Neither has had to learn the other — and nobody is measuring whether any of it works. We are built to do all three: translate, activate and measure.
Pharma and sport have almost no shared vocabulary. One is built to be reviewed; the other is built to be watched. Our leadership team comes from healthcare advertising, sports business, and health technology — the three disciplines this work depends on.
Superfan Health is building a purpose-built bridge between sports fandom and health education and marketing — and a measurement standard to count what it produces. The founding leadership team pairs three decades of regulated healthcare marketing with sports-business fluency and health-technology depth. All three presidents report to the founder and sit as peers.
Board of Advisors
Pharma and sport are two industries with almost no shared vocabulary. One is built to be reviewed; the other is built to be watched.
Most attempts to put them together fail at the seam, because the people involved have only ever worked one side of it. Our founding advisors have run vaccine and oncology businesses inside a large manufacturer, taken consumer health brands from startup to household name, made more than seventy-five Super Bowl commercials, and run the operating side of an international sport.
MerckSenior Vice President, U.S. Commercial Strategy
Art Hirt is Senior Vice President of U.S. Commercial Strategy at Merck, where his career began in 1997. He has led the company’s U.S. Vaccines and Infectious Diseases business unit, its Vaccines business unit and its Hospital and Specialty business unit, and before that ran commercial operations for the U.S. oncology business, headed the oncology business unit in Latin America and served as chief marketing officer in Japan. Vaccines are the clearest test of what we are building: a category where the commercial job and the public health job are the same job, and where reaching people who are not already looking is the entire difficulty. Art knows where a program like ours has to fit inside a large manufacturer’s strategic and commercial planning, as well as their legal and medical review. He began his career at Pfizer and holds a Master’s degree in Market Research from the University of Georgia’s Terry College of Business.
ŌuraChief Marketing Officer
Doug Sweeny is Chief Marketing Officer at Ōura, where he leads brand, communications and consumer revenue across direct-to-consumer, membership and global retail. He was previously CMO of One Medical, through its IPO and $3.9bn acquisition by Amazon, and CMO of Nest from a thirty-person startup through Google’s $3.2bn acquisition, after which he was promoted to VP of Marketing at Google. Earlier he led global brand marketing for Levi’s across 110 countries as chief architect of the Go Forth campaign, ran the adidas Impossible Is Nothing business at TBWA\Chiat\Day, and, at the start of his career, marketed General Motors’ first electric vehicle. His record is twenty-five years of making unfamiliar categories feel ordinary, which is the exact problem in front of us. He advises venture funds, mentors Silicon Valley startups and has guest lectured at Stanford Graduate School of Business and Syracuse University.
HighdiveCo-Founder and Co-Chief Creative Officer
Mark Gross is Co-founder and Co-Chief Creative Officer at Highdive Advertising, leading a team of over 90 employees. Together they pursue the development of insightful and strategically driven creative that ignites positive business growth and leaves an indelible mark on our cultural landscape. Highdive Advertising boasts a prestigious clientele comprising renowned brands such as Jeep, T-Mobile, State Farm, Jersey Mike’s, NHL, Beam Suntory, Lay’s, Perfetti Van Melle and Rocket Mortgage.
Before founding Highdive, Mark served as Executive Creative Director/Executive Vice President of DDB Chicago where he served as creative lead on Bud Light, Mars Wrigley, Barilla, Capital One, Busch Gardens, Cars.com, and other iconic brands. His most notable work is Bud Light’s Real Men of Genius, now the most-awarded radio campaign in history.
Mark’s work has been featured in AdAge, Adweek, The New York Times, Business Insider, USA Today, and more. He has judged and received dozens of top awards at every major creative competition in the industry, including Grand Clio, Grand Prix Lion, Grand Andy, One Show, London Internationals, Communication Arts, and D&AD. Super Bowl is his forte, placing number one seven times on the USA Today Super Bowl Ad Meter. Mark was named Business Insider’s Top 25 Most Creative People in Advertising, Campaign Magazine’s 40 over 40, and Adweek’s creative top 100. Currently, he serves on the Radio Mercury Awards Advisory Council and the Syracuse University Creative Council.
USA HockeySenior Director, Women’s National Team Programs · General Manager, U.S. Women’s National Team · General Manager, 1980 Miracle on Ice Hockey Team
Katie Million is senior director of women’s national team programs at USA Hockey and general manager of the U.S. Women’s National Team, which won Olympic gold in Milan in 2026. She also serves as general manager of the legendary 1980 U.S. Olympic Hockey Team, overseeing the team’s business operations, partnerships, appearances and legacy initiatives. Additionally, she is vice president of Friends of the 1980 Miracle Hockey Team, a 501(c)(3) nonprofit organization dedicated to preserving and celebrating the team’s historic legacy.
She joined USA Hockey in 2019 from the Western Collegiate Hockey Association, where as women’s commissioner and vice president she ran the league and its championship and was a primary liaison to the NHL, the NCAA and the sport’s coaching and commissioners’ bodies. Before that, she spent seventeen years at New York’s Olympic Regional Development Authority in Lake Placid, finishing as director of events, staging world cups, world championships and national events in hockey, skiing, bobsled, luge, skeleton and figure skating, along with NCAA and conference championships.
Her career is the operating side of sport — contracts, schedules, budgets and what she calls “the team behind the team” — which is where a health program inside sport is actually won or lost: not in the pitch, but on the calendar. A native of Hannibal, New York, and a marketing graduate of SUNY Oswego, she serves on the board of the United States Hockey Hall of Fame Museum.
Advisors serve in a personal capacity. Their views are their own and do not represent their employers, and their participation implies no commercial relationship between Superfan Health℠ and any company or organization named above.
The market buys these separately, and badly. In this category, the pieces don't work apart.
The outsourced sports-partnership function for a health brand: strategy, targets, valuation, negotiation and ongoing management. On the other side of the table, we help leagues, clubs and campuses build inventory a health brand can actually buy.
Compliant by design, not by correction. Every asset is built against fair balance, the PhRMA Code and medical-legal review before it is produced, and every channel is planned by what it is permitted to carry.
Software and methodology that connect a partnership to outcomes a finance team recognizes — measured against a control condition from the first day — plus ongoing monitoring of every live asset against a regulatory line that keeps moving.
Each of these is a business on its own. Together they compound: the deals feed the activation, the activation produces the data, and the data proves the return that justifies the next deal.
Protected health information never reaches Superfan Health, and never reaches the brand.
Superfan Health was built AI-first from day one. Our technology handles the work that slows traditional agencies down, so more of your budget goes into the partnership, not the process. Every program is measured against real outcomes, and every engagement makes the next one smarter.
Less overhead, faster launches, more value from every dollar.
Outcomes your finance team recognizes, not just impressions.
Each program learns from the last, so performance keeps climbing.
Every engagement feeds the next.Better with every play.
Behind every healthcare problem is a family rearranging its life around it. The fan in the stands is very often a patient who does not know it yet.
In a business built on telling people the truth about their own health, honesty is not a virtue practiced on the side. It is the product.
The stadium worker and the league president get the same hello.
Sport is the happiest thing in American life. Healthcare is the most frightening. We refuse to let the second flatten the first.
Every community that lets us in should be better for our having been there — built into the plan on day one, not a check written at the end of a good year.
We work with brand and omnichannel leads, league, club and campus partnership teams, and health systems that want a funded program rather than one they pay for themselves.
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